I’m an experienced creative leader comfortable in agencies and in-house. I have extensive experience creating for social media, print design, video production, animation, and branding.
I believe in product and process, equally. I love teaching, mentoring and managing a team as much as I love digging in and making stuff.
I believe in custom fits, not one-size-fits-all, and I believe listening and partnering with clients and stakeholders is the best way to ensure that happens. I’ve had an unusual path, and I’ve spent about as much time talking to clients as an experienced account manager.
If I’ve really learned anything, it’s that with enough strategy and collaboration, skills multiply. We can get anything done.
My personal fine print, if you will:
Began writing for social media and blogs as a favor to a friend after law school and liked it a lot more than law. Taught myself to buy media and take bad photos while building from freelance into a successful social agency. After a few years, that agency was acquired by a large New Orleans-based agency. Branched out into non-social copy, learned enough design to get paid to do it, and took better photos. Still bought some media, while I was at it.
Left to run content for a $45-million CPG client that I’d started doing social for when they were a $1-million CPG client. Stayed until it was acquired by a public company.
Jumped back into agency life for an opportunity to build a creative practice at a growing agency, and currently lead the creative team as we push both product and process to new levels.
Currently based in Philadelphia.