THE ASK: Drive increased attendance to the largest fried chicken festival in the country as it moved to a new location.

MY ROLE: Associate Creative Director, led copy, and concepted. Scripted and managed recording TV and radio with Wendell Pierce VO. Managed the creation of all promotional assets and onsite signage.

WHAT WE DID: Working within established branding, we pushed the boundaries to create a new look, brought in a celebrity VO, and extended the brand to improve merch and other touchpoints.

RESULTS: Highest attendance in the festival’s history.