National Rural Health Resource Center

Modular Information Delivery/Awareness Campaign

THE ASK: Create a user-friendly, modular toolkit that equips rural community health centers with tools to communicate cancer awareness and prevention stats and info in communities that tend to distrust medical providers.

MY ROLE: I led creative direction on this project, as well as designing these specific assets.

WHAT WE DID: We set out with several goals: to establish and reinforce trust by focusing on clear benefits of screening, but also to stand out, both in healthcare communications and from media commonly found in small markets.

We created easily editable designs for clinics with a variety of levels of marketing sophistication and owned assets. These designs were editable in Illustrator or Canva, and could use each center’s branding or retain the original colors as necessary.

RESULTS: Easily useable, standout designs that the client loved.