THE ASK: Create a PSA encouraging parents to get their 5-11 year olds vaccinated against Covid, on a 2-week turnaround.

MY ROLE: Associate Creative Director. Top to tail on this project—scripted, managed production.

WHAT WE DID: Found actual 5-11 year olds who had gotten vaccinated and had them tell their stories.

RESULTS: 4x increase in vaccinated 5-11 year olds over 2 years, in a highly vaccine-resistant state.