Comcast Corporate Social Media

Creatively directing the firehose

THE ASK: Communicate frequent and rapid product and company updates for a technical and highly regulated Fortune 30 brand with an audience of investors, politicos, and tech innovators and influencers.

MY ROLE: Led social storytelling. Concepted, wrote copy, scripted videos, photographed and videoed assets across everyday and campaign-level content in support of brand announcements and everyday stories.

WHAT WE DID: We created a massive amount of on-message, quick-turn, high-production-value content with extremely tight brand guardrails and numerous stakeholders.

RESULTS: Increased brand favorability across all social platforms every quarter, in many cases by statistically significant percentages.