Climate Imperative

Awareness Campaign

THE ASK: Increase awareness about the impact liquified natural gas terminals have on surrounding communities. 

MY ROLE: I concepted, scripted, and led creative direction on this project.

WHAT WE DID: We chose to focus on the impact on local kids, both for the emotional resonance and the long-term implications of letting the consequences fall on future generations. We found kids in close proximity to LNG terminals with compelling stories, and we let them tell their stories in an authentic-feeling TikTok/Reel style. The goal was to make content that didn’t feel like an interruption to users’ feeds: the stories should feel like the kids wanted to tell them, because they did.

RESULTS: In progress, but initial feedback and engagement is through the roof!