Delgado Community College

Omnichannel Campaign

THE ASK: Communicate that a Delgado education is not just one thing—it’s what students need to take the next step toward their future. And it’s affordable, flexible, and transferable. Our job was to create the first-ever agency-led campaign for Delgado Community College, which was looking to expand its reputation from vocational education to academics, and from in-person to hybrid and remote.

MY ROLE: I concepted, scripted, and led creative direction on this project.

WHAT WE DID: We launched an institution-wide new tagline, Step Closer to Unstoppable, and scripted and produced a brand campaign for broadcast, OOH, digital, and social.

RESULTS: One year in, page views are up over 109%, new users are up 59%, but more importantly, student retention has increased dramatically.