Market on the Square

Logo + Brand Refresh

THE ASK: Refresh the brand and signage for the new owner of a longtime boutique gift store in Ozark, Alabama.

MY ROLE: Starting from the name, I worked with the client on new colors, type, and logo as well as store signage.

WHAT WE DID: The client’s goal was to give new life to an existing store, so we retained the name and nodded to the previous brand’s teal color, while adding a vibrant yellow and a cleaner, more modern mark.