Mista Fizzy Website Copy

Develop a brand voice and site copy

THE ASK: Develop a brand voice and site copy for a new THC soda, with a one-week project turnaround.

MY ROLE: Copywriter.

WHAT WE DID: With an existing illustrated mascot and logo, as well as the flavor names, we developed an engaging personality and voice in the span of just a few days.

He’s the laid-back life of the party, constantly quoting stoner movies without being a stereotype. He’s playful and irrelevant, not trying to get wasted—trying to have a good time.